Journal of Indian Business Research: Volume 7 Issue 3

Impact of non-normal return and market capitalization on estimation of VaR

Pankaj Sinha, Shalini Agnihotri

This paper aims to investigate the effect of non-normality in returns and market capitalization of stock portfolios and stock indices on value at risk and conditional VaR…

Warm welcome or rude awakening?: Repatriation experiences of Indian and Dutch international assignees and intention to leave the organisation

Reimara Valk, Mandy Van der Velde, Marloes Van Engen, Betina Szkudlarek

The purpose of this exploratory, empirical study is to gain insight into repatriation experiences and repatriate turnover intention of employees from India and The Netherlands who…

A time-based analysis of changing consumer values in India

Madhavan Parthasarathy, Vicki Lane, Mary Lee Stansifer

This paper aims to document changes in values of young Indian consumers over a 10-year period from 2004 to 2014. Given increases in per-capita income and living standards and…

Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames

Devika Vashisht, Sreejesh S

The purpose of this paper is to explore the effect of brand placement strength on gamers’ brand recall as moderated by gamers’ prior game playing experience and game involvement…