Table of contents
Using social media in the wine business: An exploratory study from Germany
Gergely Szolnoki, Dimitri Taits, Moritz Nagel, Alessio FortunatoThis paper aims to conduct two studies to investigate the use of social media tools by wineries in Germany and assess the impact of Facebook membership on customers by comparing…
6103
Country-of-origin (COO) brand loyalty and related consumer behaviour in the Japanese wine market
Johan Bruwer, Courtney Buller, Anthony John Saliba, Elton Li– The purpose of this study was to examine the loyalty of Japanese consumers to country-of-origin (COO) wine brands and how this affects purchasing behaviour.
2737
Agritourism consumers’ participation in wine tasting events: An econometric analysis
Ramu Govindasamy, Kathleen KelleyThe purpose of this study is to determine the likelihood of a USA Mid-Atlantic region consumers’ willingness to partake in a wine tasting event, an example of an agritourism…
924
Region-of-origin (ROO) certification as marketing strategy in the South African wine market
Josias A. Engelbrecht, Frikkie Herbst, Johan BruwerThis purpose of the study was to examine the relevance of the presence of geographical information, specifically the certification of region of origin (ROO) on the wine label, in…
944
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ISSN:
1751-1062Renamed from:
International Journal of Wine MarketingOnline date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Johan Bruwer