International Journal of Pharmaceutical and Healthcare Marketing: Volume 7 Issue 2
Table of contents
Originator and generic medicine: pricing and market share
Eon van der Merwe Smit, Jhandré BredenkampThe purpose of this paper is to examine the effects of generic medicine competition on the market share growth and pricing of originator brand medicine in the South African…
Consumer trust in high‐consequence decisions: a study of medical services
Mellina da Silva Terres, Cristiane Pizzutti dos SantosThe purpose of this paper is to address the impact of affect (as opposed to cognition) on patient trust in high‐consequence exchanges. The authors also investigate the mediator's…
An exploration of seniors' relationships with prescription pharmaceutical brands: An application of “arranged marriage” metaphor framework
Sameer Deshpande, Samia Chreim, Roberto Bello, Terry Ross EvashkevichThe purpose of this paper is to explore relationships that seniors (aged 55 and above) experience with prescription pharmaceutical brands, thus attending to situations where…
Consumers' choice of dentist by self‐perceived need
Julie Coe, Fang QianThe purpose of this paper is to examine how limited care patients and comprehensive care patients differ in terms of consumers' behavior in the dentist selection process, in order…
Conceptualisation of branding: strategy based on the Indian pharma sector
Shamindra Nath Sanyal, Saroj Kumar Datta, Asok Kumar BanerjeeThe purpose of this paper is to address how the concept of branding exists in the pharmaceutical sector and Indian market in particular; and second, how this branding technique…
An international regulatory clinical trial comparative
Beth Ann Fiedler, Robert J. BebberThe purpose of this paper is to establish historic regulatory conditions and priority national characteristics eliciting outstanding best practices in clinical trial regulatory…
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ISSN:
1750-6123Online date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr. Avinandan Mukherjee