International Journal of Pharmaceutical and Healthcare Marketing: Volume 3 Issue 2
Table of contents
Understanding health, culture, and empowerment in a disability context
Poh‐Lin YeohThe purpose of this paper is to understand the different kinds of health‐promotion activities undertaken by Chinese individuals in managing their disability from multiple…
Price discrimination by pharmaceutical companies across Central American countries
Mariano RojasPrice becomes a main instrument for rationing pharmaceutical drugs in Central America as a consequence of pro‐market reforms implemented in the 1980s. Under market‐rationing…
The endogenous modeling of the effect of direct‐to‐consumer advertising in prescription drugs
G.K. KalyanaramThe purpose of this paper is to study two major research objectives. The first objective is to investigate the effect of direct‐to‐consumer advertising (DTCA) on market share in…
Cloned food labeling: history, issues, and bill S. 414
Jennie Feight, Nashat ZuraikatThe issue of cloned food labeling came to the forefront on January 15, 2008, with the release of a controversial report by the Food and Drug Administration (FDA). This paper aims…
The retail health clinic model: economically viable?
Eric W. HaydenIn early 2008, the Massachusetts Public Health Council voted to allow walk‐in healthcare clinics to operate in the state. The charged public debate leading up to the decision…
ISSN:
1750-6123Online date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr. Avinandan Mukherjee