International Journal of Pharmaceutical and Healthcare Marketing: Volume 14 Issue 3
Table of contents
The Bass Model: a parsimonious and accurate approach to forecasting mortality caused by COVID-19
Kalyanaram Gurumurthy, Avinandan MukherjeeThe novel coronavirus disease 2019 (COVID-19) pandemic has presented unique challenges in terms of understanding its unique characteristics of transmission and predicting its…
Understanding ethical/unethical behavior in pharmaceutical companies: a literature review
Geeta Marmat, Pooja Jain, P.N. MishraThe purpose of this paper is to examine and review the available literature on ethical/unethical behaviour of pharmaceutical companies and to determine the ethical issues…
Factors that motivate young people’s intention to undergo cosmetic surgery in Vietnam
Cuong Quoc Nguyen, Phuoc Tran, Minh NguyenThe purpose of this study is to assess the factors that motivate young people’s intention to undergo cosmetic surgery in Vietnam.
How the operationalization of exposure impacts studies on direct-to-consumer advertising of prescription drugs
Melanie R. SavelliWithout having a shared operationalization of what constitutes a direct-to-consumer advertising (DTCA) exposure, it is impossible to accurately generalize findings about their…
Heeding a missing link between field managers’ monitoring styles and salespersons’ performance in pharmaceutical selling context
Faheem Ahmad Khan, Khuram Shafi, Amer RajputThe purpose of this study is to reveal important insights by examining the relationships of two different field managers’ monitoring styles with performance through salespersons’…
Barriers to university-industry collaboration in an academic university department in London, United Kingdom
Hassan Mirza, Hamed Al Sinawi, Naser Al-Balushi, Mohammed Al-Alawi, Sathiya Murthi PanchatcharamUniversity-industry collaboration yields numerous advantages resulting in potential benefits in funding research and innovation. Despite the numerous benefits, there are various…
Cost of lung cancer in East Azerbaijan province, in Iran, in 2017
Habibeh Mir, Farshad Seyednejad, Habib Jalilian, Shirin Nosratnejad, Mahmood YousefiCosts estimation is essential and important to resource allocation and prioritizing different interventions in the health system. The purpose of this paper is to estimate the…
Coordination between hospitals and insurers in developing economies: an interpretive structural modeling approach
Manimay Dev, Dinesh Kumar, Dharmendra PatelThe purpose of this paper is to identify the factors that influence hospitals’ selection by health-care insurers in India and to establish a hierarchical model representing the…
ISSN:
1750-6123Online date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr. Avinandan Mukherjee