International Journal of Pharmaceutical and Healthcare Marketing: Volume 12 Issue 4
Table of contents
Managing value co-creation in pharmacy
Francesco Caputo, Armando Masucci, Luigi NapoliThis paper aims to investigate the possible enablers and barriers of value co-creation processes in pharmacy, with the aim of enriching previous managerial and organisational…
From good to great: nonlinear improvement of healthcare service
Sandra Liu, Jie Chen, Zhaonan Sun, Michael Yu ZhuIncreasing consumer choices in health care results in keener competition faced by providers. The existing nonlinear and asymmetric impact of patient perceived quality of care to…
Assessing adherence and patient satisfaction with medication: Validation of TSQM in emerging markets
Md. Moddassir Alam, Pallab Sikdar, Amresh Kumar, Arun MittalThe study considers a four-construct model for validating the factors of overall patient satisfaction with medication. This paper aims to study the satisfaction of patients with…
Relationships between supply performance of pharmacies in Chile and their quality of customer service
Fernando Rojas, Giulani Coluccio, Juan VegaThis paper aims to describe relationships between constructs adapted to the pharmaceutical field with respect to the measurement of the supply chains strategic and operational…
Exploring the customer orientation of Spanish pharmacy websites
Carmen Domínguez-Falcón, Domingo Verano-Tacoronte, Marta Suárez-FuentesThe strong regulation of the Spanish pharmaceutical sector encourages pharmacies to modify their business model, giving the customer a more relevant role by integrating 2.0 tools…
Using behavioural science to explore patient perceptions
Andria Hanbury, Hannah WoodThis paper aims to develop a behavioural science informed communication strategy aimed at health professionals and patients promoting best practice recommendations regarding the…
Customization in medical tourism in the Philippines
Michelle Rydback, Akmal S. HyderFocusing on customization, this paper aims to examine how service providers market health care in emerging markets through medical tourism.
ISSN:
1750-6123Online date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr. Avinandan Mukherjee