Young Consumers: Volume 25 Issue 4

Editorial: The infodemic, young consumers and responsible stakeholdership

Hiram Ting, Jiankun Gong, Jun Hwa (Jacky) Cheah, Kara Chan

“Fake or not, I’m sharing it”: teen perception about disinformation in social networks

Luisa Dolores Zozaya-Durazo, Charo Sádaba-Chalezquer, Beatriz Feijoo‐Fernández

Disinformation has become a latent risk for online audiences, specifically for minors who are commonly exposed to a wide variety of online content at a time they are developing…

Impact of fake news on social networks during COVID-19 pandemic in Spain

María Teresa Macarrón Máñez, Antonia Moreno Cano, Fernando Díez

The pandemic has enhanced the global phenomenon of disinformation. This paper aims to study the false news concerning COVID-19, spread through social media in Spain, by using the…

The effect of online customer reviews and celebrity endorsement on young female consumers’ purchase intentions

Theresa Macheka, Emmanuel Silva Quaye, Neo Ligaraba

Young consumers are increasingly using online reviews and celebrity influence to make purchase decisions. The purpose of this study is to ascertain the influence of online…

Chinese young consumers’ response to negative brand information of electric vehicles – do personal cultural values matter?

Xiaoting Shen, Yimeng Zhao, Jia Yu, Mingzhou Yu

This study aims to investigate the responses of young Chinese consumers with different cultural characteristics to negative brand information about electric vehicles.

Green consumption behaviour among Generation Z college students in China: the moderating role of government support

Pick-Soon Ling, Chee-Hua Chin, Jia Yi, Winnie Poh Ming Wong

Green consumption behaviour (GCB) has been advocated to mitigate the environmental consequences of traditional consumption patterns. Besides the current circumstances, Generation…

Green consumption behaviour among higher education students as an approach to achieving sustainable source reduction of marine plastic pollution

Iddrisu Salifu, Francis Arthur, Sharon Abam Nortey

Marine plastic pollution (MPP) is increasing in recent times because of the high usage of plastic products. Green consumption behaviour (GCB) gaining attention as effective…