Table of contents
Digitalization in retailing: multi-sided platforms as drivers of industry transformation
Mikko Hänninen, Anssi Smedlund, Lasse MitronenDigitalization has transformed several industries during the past two decades. In this paper the authors focus on the retail sector, where new business models help retailers and…
The influence of perceived media richness of marketing channels on online channel usage: Intergenerational differences
Marcin Lipowski, Ilona BondosThe purpose of this paper is to identify the differences in the perceived media richness of three marketing channels by different consumer generations as well as to indicate the…
How to optimize sales flyers – novel experiment design
Kristian Pentus, Kerli Ploom, Andres Kuusik, Tanel MehineThe purpose of this paper is to show how analysing sales flyers with a combination of eye tracking, measurement of emotions, interview and content analysis can give an in-depth…
Achieving consumers’ attention through emerging technologies: The linkage between e-marketing and consumers’ exploratory buying behavior tendencies
Abdul Waheed, Yang JianhuaThe purpose of this paper is to investigate the relationship between e-marketing (eM) and consumers’ buying behavior particularly exploratory buying behavior tendencies (EBBT…
From psychosocial working environment to good performance: the role of work engagement
Jurgita Lazauskaite-Zabielske, Ieva Urbanaviciute, Rita Rekasiute BalsieneThe purpose of this paper is to examine the role of work engagement in the relationship between job and personal resources and performance results.
Human vulnerability and robo-advisory: An application of Coeckelbergh’s vulnerability to the machine-human interface
Enrico BeltraminiThe purpose of this paper is to introduce the work of Mark Coeckelbergh into the field of management.
Supply chain agility: a mediator for absorptive capacity
Angel Martinez-Sanchez, Fernando Lahoz-LeoThe purpose of this paper is to analyse the mediating effect of supply chain agility (SCA) in the relationship between absorptive capacity (AC) and firm performance.
Narrativity and its application in business ethics research
Anna-Maija Lämsä, Tommi Pekka Auvinen, Suvi Susanna Heikkinen, Teppo SintonenThe purpose of this paper is to develop a narrative framework for doing empirical research into business ethics and shows, through two examples, how the framework can be applied…
ISSN:
1746-5265Online date, start – end:
2006Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Ms Ruta Kazlauskaite