Table of contents
SMEs’ marketing performance: the mediating role of market entry capability
Nuryakin, Elia ArdyanThis study aims to examine an empirical evidence of the relationship between relational capital, network competence and market entry capabilities on marketing performance in…
Continually harvesting the crowds: A comparative case study of CMON and PEGASUS in the crowdfunding tabletop market
Marc R.H. Roedenbeck, Manfred LiebThis paper aims to investigate how a small business is able to continually use entrepreneurial financial sources (i.e. crowdfunding) within and after a successful transformation…
Critical success factors of small and medium-sized enterprises in Palestine
Sam AlfoqahaaThe purpose of this paper is to investigate the success of small and medium enterprises (SMEs) in Palestine, and thus to contribute to the existing knowledge on the critical…
Measuring willingness-to-pay for mobile phone features: a multi-region study
Jong Seok KimA method is proposed for handling multi-attribute judgment problems with a large number of attributes such as mobile phone features. To minimize the complication of…
Legitimated consumption: a socially embedded challenge for entrepreneurs’ value creation
Laura Niemi, Jenni KantolaThis paper aims to address the general lack of detailed attention to the value co-creation process which happens in the consumers’ social environment. The purpose of the paper is…
Bridging past and present entrepreneurial marketing research: A co-citation and bibliographic coupling analysis
Fabian Most, Francisco J. Conejo, Lawrence F. CunninghamLiterature in entrepreneurial marketing (EM) continues to grow in volume and diversity. This paper aims to examine the topical structure of EM’s literature toward guiding research…
Understanding backers’ interactions with crowdfunding campaigns: Co-innovators or consumers?
Mujtaba Ahsan, Erlinde F.I. Cornelis, Andrew BakerCrowdfunding has become a popular method to acquire capital for entrepreneurial ventures. To successfully achieve funding goals, it is critical for crowdfunding campaigns to…
Online social media usage behavior of entrepreneurs in an emerging market: Reasons, expected benefits and intentions
Mehmet Turan, Ali KaraOnline social media has become an important marketing communication tool for entrepreneurs and their customers because of its ability to simplify various constraints in the…
Entrepreneurial orientation and market orientation: Systematic literature review and future research
Héctor Montiel-CamposThe purpose of this study is to provide a comprehensive qualitative review of the empirical accumulated knowledge on the relationship between entrepreneurial orientation (EO) and…
Paying attention to the customer: consumer forces in small town entrepreneurial ecosystems
Philip T. RoundyEntrepreneurial ecosystems – the inter-related forces that promote and sustain regional entrepreneurship – are receiving intense academic, policymaker and practitioner attention…
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ISSN:
1471-5201Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Rosalind Jones