Table of contents
Distribution channels and internationalization in a developing-country clothing industry
Florence Olu Ogunrin, Anthony U InegbeneborThe purpose of this paper is to examine the distribution channels used by a Nigerian sample of apparel producers and investigate the association between the channels in use and…
Small but sophisticated: Entrepreneurial marketing and SME approaches to brand management
Michelle Renton, Urs Daellenbach, Sally Davenport, James RichardThe purpose of this paper is to contribute to the entrepreneurial marketing (EM) and small- and medium-sized enterprise (SME) brand management knowledge. It explores the brand…
The role of package colour in influencing purchase intent of bottled water: Implications for SMEs and entrepreneurs
Justin Beneke, Ozayr Mathews, Travys Munthree, Kavesan PillayThe purpose of this paper, conducted within an emerging market context, was to investigate the influence of colour in packaging on the purchase intent of consumers for bottled…
Networks and marketing in small professional service businesses
Valerie Menelec, Brian JonesThis paper aims to explore networks in relation to small professional service businesses. Both the structural and relational components of networks are considered to better…
Entrepreneurial orientation and competitive intelligence: cultural intelligence as a moderator
Luu Trong TuanThe purpose of this paper is to investigate the role of entrepreneurial orientation (EO) in promoting competitive intelligence (CI). CI is an organization’s capability to acquire…
Different approaches to the pursuit of internationalization by Italian SMEs
Cinzia Colapinto, Laura Gavinelli, Mariangela Zenga, Angelo Di GregorioThe aim of this paper is to analyse why Italian small and medium enterprises (SMEs) pursue internationalization (current and future entry modes, motivations, advantages and…
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ISSN:
1471-5201Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Rosalind Jones