Table of contents
A history of internet purchasing: suggestions for web‐based entrepreneurs and SMEs
Alun Epps, Robert Govers, Frank M. GoThe purpose of this paper is to examine the marketing developments since 1992 at the interface of information and communication technology (ICT) from a marketing channel and…
Market creation: the epitome of entrepreneurial marketing practices
Johan Gaddefors, Alistair R. AndersonThe purpose of this paper is to examine theories of marketing and entrepreneurship and compare these with entrepreneurial marketing practices.
Mecca‐Cola: message in a bottle
Rachida Justo, Cristina CruzThis paper aims to describe how Taoufik Mathlouthi created Mecca‐Cola, a beverage designed as an alternative to major American colas. It is intended to raise student's…
Service dominant logic: Implications at the marketing/entrepreneurship interface
Chickery J. Kasouf, Jenny Darroch, Claes M. Hultman, Morgan P. MilesThis paper aims to explore the implications of service dominant logic (SDL) on the marketing/entrepreneurship interface.
Marketing/entrepreneurship interface research priorities (2010‐2012)
Can Uslay, Richard D. TeachThe goal of this paper is to provide leadership and guidance to scholars interested/working on the marketing/entrepreneurship interface (MEI) and those in the related fields of…
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ISSN:
1471-5201Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Rosalind Jones