Table of contents - Special Issue: Sport Management, Marketing, and Innovation
Guest Editors: Manuel Alonso Dos Santos, Ferran Calabuig Moreno, María Huertas González-Serrano
Innovation from sport's entrepreneurship and intrapreneurship: opportunities from a systematic review
Alejandro Lara-Bocanegra, M. Rocío Bohórquez, Jerónimo García-FernándezThe main aim of this study was to analyze and establish the state of the question about entrepreneurship and intrapreneurship in sport, identify the role of innovation in both of…
Rethinking dual careers: success factors for career transition of professional football players and the role of sport entrepreneurship
Ana Sofia Ramos, Jonas Hammerschmidt, Antonio Sérgio Ribeiro, Francisco Lima, Sascha KrausThe purpose of this longitudinal study is to examine the dual career and entrepreneurial experiences of professional football players and their influence on the career transition…
Sport federations' organizational innovativeness: an empirical comparison of characteristics and attitudes
Joris Corthouts, Géraldine Zeimers, Kobe Helsen, Camille Demeulemeester, Thomas Könecke, Thierry Zintz, Jeroen ScheerderBeing innovative is important for non-profit sport organizations in order to meet the ever-changing and increasing societal needs. Understanding why and to what extent…
Sports event portfolios: an innovative tool and a new management paradigm
Jesyca Salgado-Barandela, Angel Barajas, Patricio Sanchez-FernandezThe organization of several small-scale events throughout the year is called event portfolio and may contribute to the development of the city strategy in the touristic, social…
(Dis)Innovative digital strategy in professional sport: examining sponsor leveraging through social media
Brandon Mastromartino, Michael L. NaraineThe purpose of this study was to examine the effectiveness of social media strategies of sport organizations when an unexpected absence of relevant content occurs. The study…
Game play and the effectiveness of sponsor signage: visual attention to brand messages in live sport broadcasts
Felix Boronczyk, Christopher Rumpf, Christoph BreuerTechnological innovations could allow for real-time control of sponsor exposure during sport broadcasts to increase the capacity of sponsor messages to attract attention. While…
The use of fitness centre apps and its relation to customer satisfaction: a UTAUT2 perspective
Helena Ferreira Barbosa, Jerónimo García-Fernández, Vera Pedragosa, Gabriel Cepeda-CarrionThe purpose of this paper is to analyse the intention of using fitness app made available by the fitness centre to its members and their relationship with overall customer…
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ISSN:
1464-6668Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr James Zhang