Table of contents - Special Issue: Mobile customer relationship management
Guest Editors: Ragnar Schierholz
Mobile customer relationship management: an exploratory analysis of Italian applications
Marta Valsecchi, Filippo Maria Renga, Andrea RangoneThe paper's aims are to estimate the size of the Italian market for mobile customer relationship management (mCRM) services and to try to evaluate some benefits that can be…
Mobile customer relationship management: underlying issues and challenges
Jaakko Sinisalo, Jari Salo, Heikki Karjaluoto, Matti LeppäniemiThe purpose of this study is twofold. First, in order to guarantee a coherent discussion about mobile customer relationship management (mCRM), this paper presents a…
Internet vs mobile banking: comparing customer value perceptions
Tommi LaukkanenThe aim of the paper is to explore and compare customer value perceptions in internet and mobile banking. The purpose especially is to compare customer perceived value and value…
Contextual perceived value?: Investigating the role of contextual marketing for customer relationship management in a mobile commerce context
ThaeMin Lee, JongKun JunThe purpose of this paper is to propose and validate the mobile commerce (MC) consumers' repurchase intention (RPI) model including technology acceptance model (TAM), customer…
SMS advertising, permission and the consumer: a study
Fatim Bamba, Stuart J. BarnesThis study aims to examine the phenomenon of consumers' willingness to give permission to receive short message service (SMS) advertisements. The purpose of this research is…
Mobilizing customer relationship management: A journey from strategy to system design
Ragnar Schierholz, Lutz M. Kolbe, Walter BrennerThe bursting of the e‐bubble affected expectations with regard to mobile initiatives and willingness to invest in them very negatively. Business managers request detailed and…
Mobile technology in field customer service: Big improvements with small changes
Matti Rossi, Virpi Kristiina Tuunainen, Marju PesonenThe paper aims to look at the development of a mobile information system for a tobacco wholesaler in the Baltic region, focusing on understanding the issues involved in deploying…
The role and impact of business process management in enterprise systems implementation
Abdullah S. Al‐MudimighThe purpose of this paper is to investigate the role and impact of business process management (BPM) in successful enterprises system (ES) software package implementation.
ISSN:
1463-7154Renamed from:
Business Process Re-engineering & Management JournalOnline date, start – end:
1997Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor Majed Al-Mashari