Table of contents
Marketing and company performance of Chinese small firms in Mainland China: a preliminary study
Wai‐sum SiuThis paper reports the survey results of marketing practices of 87 Chinese small firms in Mainland China. The findings suggest that the broad small firm marketing principles…
The use of quantitative and qualitative criteria in the measurement of performance in small firms
Robin Jarvis, James Curran, John Kitching, Geoffrey LightfootConcern has been expressed, over the years, about the financial management strategies adopted by small firms, but very little is known about these practices. Business performance…
Investigating the use of emergent strategic human resource management activity in the small firm
Sue MarloThere is little information regarding how, or whether, small‐firm owners use their own and their management team’s skills and experiences as part of a strategic approach to…
Effective websites for small and medium‐sized enterprises
Mike ThelwallIn the UK, millions are now online and many are prepared to use the Internet to make and influence purchasing decisions. Businesses should, therefore, consider whether the…
Business networks: assisting knowledge management and competence acquisition within UK manufacturing firms
Ian Chaston, Terry ManglesIn both literature and policy documents, small and medium‐size enterprises (SMEs) are being advised to form networks as a route for acquiring the knowledge required to survive in…
Pricing and positioning for the Single European Currency – the state of play among Northampton small and medium‐sized enterprises
Grahame Fallon, Stuart Graham, Roger WillettsPricing and positioning strategies are of increasing strategic importance and are crucial to the long‐term competitiveness of small and medium‐sized enterprises (SMEs). Following…
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ISSN:
1462-6004Online date, start – end:
1994Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Patrick J. Murphy