Table of contents
The role of market research in the development of discontinuous new products
Paul TrottMarket research results frequently produce negative reactions to discontinuous new products (innovative products) that later become profitable for the innovating company. Famous…
Leading for innovation through symbiosis
Amar Dev AmarBased on the experiences with various organizations, this article summarized how managers should lead their innovation employees for most effectiveness. The main thesis is that…
Innovation and firm size: an empirical study for Spanish engineering consulting companies
Daniel Arias‐Aranda, Beatriz Minguela‐Rata, Antonio Rodríguez‐DuarteThis paper studies the influence of firm size over degree of innovation in a service sector, specifically in engineering consulting and technology services in Spain. A multiple…
Internet shopping adoption by Greek consumers
Adam P. Vrechopoulos, George J. Siomkos, Georgios I. DoukidisThis paper aims at developing profiles of consumers who have already conducted shopping through the Internet and of those who are interested to adopt Internet shopping as an…
Innovation’s dynamics in mobile phone services in France
Abdelillah Hamdouch, Esther SamuelidesThis paper follows recent research about the importance, the variety and the development of innovation in the service industries. We study the innovations which have appeared in…
ISSN:
1460-1060Online date, start – end:
1998Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Vincenzo Corvello