Table of contents
Behavioral dimensions of public relations leadership in organizations
Jounghwa Choi, Yoonhyeung ChoiThe evolution of public relations into a management function has brought the importance of leadership to the forefront of professional discussion. This study aims to identify and…
Personal relationship strategies and outcomes in a membership organization
Tiffany Derville GallicanoThis study seeks to investigate strategies for building personal relationships with an organization's members, and to examine the outcomes of personal relationships in an advocacy…
Integrating emotion with identity in European Union strategy
Simon MooreThe purpose of this paper is to propose a more extensive and overt use of emotion in building popular support for the EU.
Living the sweet (d)Life: public relations, IMC, and diabetes
Ashli Quesinberry StokesThis paper aims to analyze dLife, an integrated media network dedicated to empowering Americans living with diabetes. It shows how dLife's use of integrated marketing…
Communication quality and added value: a measurement instrument for municipalities
Marita VosThis study aims to achieve a better understanding of communication quality and how it can be measured in the municipal context. A previously developed instrument for measuring…
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ISSN:
1363-254XOnline date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Jesper Falkheimer