Journal of Fashion Marketing and Management: Volume 27 Issue 6
Strapline:
An International JournalTable of contents
Do diverse frontline employees make a difference in customers' self-concept and store attitude? The role of diversity in body size and ethnicity
Domenique Jones, Heejin LimAddressing stigmatized identity threat cues customers experience, this study aimed to uncover the effects of frontline employees' ethnic and body-size diversity which lead to…
Antecedents to the conspicuous consumption of luxury fashion brands by middle-income black South Africans
Fanny Saruchera, Lebohang MthombeniSouth Africa is increasingly becoming an attractive market for luxury fashion brands due to the growing middle-income consumer segment, which is perceived to be upwardly mobile…
Social media insights for non-luxury fashion SMEs in emerging markets: evidence from young consumers
Bright Senanu, Thomas Anning-Dorson, Nii Nookwei TackieThe study investigates the factors that influence young consumers (Gen Zs and Ys) in emerging markets to engage fashion ads of non-luxury fashion retail small- to medium-size…
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands: the generational differences
Jiyoung Kim, Xi Yu Leung, Brittany McKneelyUsing social capital theory as the theoretical framework, the purpose of this study is to examine if shared value, the norm of reciprocity and social bonding within a small…
You can't shop with us: how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections
Summer Suzanne Shelton, Amanda S. Bradshaw, Matthew Cretul, Debbie TreisePlus-size women represent a large consumer segment that has grown in popularity with the fashion industry, retailers and advertisers. Despite advancements in clothing availability…
Social media fashion influencer eWOM communications: understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos
Shelley Haines, Omar H. Fares, Myuri Mohan, Seung Hwan (Mark) LeeThis study aims to examine YouTube comments relevant to sustainable fashion posted on fashion haul videos over the past decade (2011–2021). It is guided by two research questions…
Move the mind of fashion consumers with low environment saliency: use well- and healed-baby appeals and increase anticipated positive emotions
Dooyoung Choi, Ha Kyung LeeThis study aims to investigate the effects of sick-, well- and healed-baby appeals used in fashion products on purchase intentions through anticipated emotions. Consumers'…
Promoting the right attitude: exploring the ethical fashion attitudes of fashion aficionados and materialists
Su Yun Bae, Ruoh-Nan YanThis research applied Homer and Kahle's (1988) theoretical framework, which describes the hierarchical relations of personal values, attitude and behavior to test the moderated…
Exploration of Indian plus-size women's ready-to-wear: problems and preferences
Annu Kumari, Noopur AnandBody positivity movement empowered plus-size women globally to speak up boldly about their clothing needs. Retailers cannot satisfy this group with some classic style offerings…
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ISSN:
1361-2026Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Steven Hayes