Journal of Fashion Marketing and Management: Volume 24 Issue 2
Strapline:
An International JournalTable of contents
Diffusing fashion information by social media fashion influencers: understanding antecedents and consequences
Pedro Quelhas-Brito, Amélia Brandão, Mahesh Gadekar, Sofia Castelo‐BrancoThe purpose of this paper is to identify the antecedents and consequences of social media fashion influencer's (SMFI) diffusion of fashion information. This study proposes and…
The effect of buyers' power on suppliers' motivations in managing their compliance mechanisms: a study of Indian apparel export firms
Geetika Jaiswal, Jung E. Ha-BrookshireThe aim of this study was to investigate how Multinational Enterprises (MNEs) enforce Code of Conduct (CoC) policies, as well as how they affect suppliers' motivation to engage…
Technology visibility and consumer adoption of virtual fitting rooms (VFRs): a cross-cultural comparison of Chinese and Korean consumers
Hanna Lee, Yingjiao Xu, Ailin LiThe purpose of this study is to determine the influence of technology visibility and subsequent perceptions of VFRs on consumers' intention to adopt VFRs in the online shopping…
The relationships between buyers' mediated power and suppliers' psychologically defensive workplace behavior: case of Bangladeshi apparel manufacturing firms
Md. Rafiqul Islam Rana, Jung E. Ha-BrookshireThe purpose of this study is to investigate the relationships between the social power of apparel buyers from developed countries and the psychologically defensive workplace…
A study of consumer choice between sustainable and non-sustainable apparel cues in Poland
Osmud Rahman, Małgorzata KoszewskaThe purpose of this study is to expand the existing knowledge on fashion consumption in general and age/gender effects on clothing choice in particular. This study was undertaken…
In pursuit of corporate sustainability: factors contributing to employees' workplace behavior
Stacy H. Lee, Jung E. Ha-BrookshireAchieving sustainability is imperative for all businesses but perhaps even so more in fashion retail. As a vital group of stakeholders, employees interact with all other…
Rapport-building in luxury fashion retail: a collectivist culture case
Katherine Braun Galvão Bueno Sresnewsky, Angela Satiko Yojo, Andres Rodriguez Veloso, Laura TorresiLuxury companies have expanded globally, but little attention is given to the difficulties associated with expansion to culturally different countries, especially when focusing on…
Building apparel manufacturing competitiveness through policy–a system dynamics approach
Shellyanne WilsonThe purpose of this paper is to examine the role of Government via its industrial policy aimed at building competitiveness in apparel manufacturing in a developing country.
Explaining clothing decision-making styles among South-African and Nigerian young adults using two life-course theories
Helen Inseng Duh, Oluwole IyiolaTwo life-course theories (human capital and socialization) were employed to examine how childhood family resources received and peer communication about clothes shopping influence…
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ISSN:
1361-2026Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Steven Hayes