Journal of Fashion Marketing and Management: Volume 21 Issue 1
Strapline:
An International JournalTable of contents
Women’s activewear trends and drivers: a systematic review
Grant Anthony O’Sullivan, Clare Hanlon, Ramon Spaaij, Hans WesterbeekThe activewear industry would benefit from an evidence-based understanding of how activewear is incorporated into women’s lives and their changing participation in physical…
Culture and gender’s role in apparel purchasing patterns
Elsa Nieves-Rodriguez, Myra Mabel Perez-Rivera, Teresa Longobardi, Jose A. Davis-PellotScholars recognize that international marketing effectiveness requires adapting to cultural values, and at the same time, paradoxically, acknowledge the possibility of cultural…
Facebook practices for business communication among fashion retailers
Tomás Escobar-Rodríguez, Rocío Bonsón-FernándezThe present study examines relationship building of major players in fashion retailing through social media. Using the theories of word-of-mouth marketing and brand community as…
Antecedents to organic cotton clothing purchase behaviour: study on Indian youth
Arpita Khare, Geetika VarshneyaThe purpose of this paper is to examine influence of past environment-friendly behaviour, peer influence and green apparel knowledge in the context of organic clothing purchase…
Predictors of purchase intention toward green apparel products: A cross-cultural investigation in the USA and China
Seung Bong Ko, Byoungho JinThe purpose of this paper is to understand consumers’ purchase intention toward green apparel products using the theory of planned behavior (TPB). Specifically, this study aimed…
The value of textual haptic information in online clothing shopping
Tomé Rodrigues, Susana C. Silva, Paulo DuarteThe purpose of this paper is to evaluate the potential of textual haptic information to minimize the effects of need for touch (NFT) in global online environments by testing the…
Building brand loyalty in e-commerce of fashion lingerie
Javier A. Sanchez Torres, Francisco-Javier Arroyo-CañadaThe purpose of this paper is to know if the loyalty of online purchasing is determined by the final perceptions of product quality and brand reputation in the online community of…
Happiness, altruism and the Prius effect: How do they influence consumer attitudes towards environmentally responsible clothing?
Vaughan Reimers, Bryce Magnuson, Fred ChaoAcademic research and consumer polls often report strong consumer support for environmentally responsible products (ERPs), and yet the proportion of sales they account for is…
Validating fashion brand centrality scale amongst young adults
Abhigyan Sarkar, Juhi Gahlot SarkarThe purpose of this paper is to develop and validate a psychometrically reliable scale to measure centrality of brand (CoB) or brand centrality construct in the domain of fashion…
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ISSN:
1361-2026Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Steven Hayes