Journal of Fashion Marketing and Management: Volume 15 Issue 4
Strapline:
An International JournalTable of contents
Confronting stereotypes: apparel fit preferences of Mexican‐American women
Elizabeth Newcomb, Cynthia IstookThis study aims to investigate the apparel fit preferences of Mexican‐American women between the ages of 18 and 25 years old from the Southwestern USA. The study also seeks to…
Men at work: using dress to communicate identities
Minjeong Kang, Monica Sklar, Kim K.P. JohnsonThe purpose of this paper is to investigate young professional men's perceptions and use of dress in relationship to their work identities.
Atmosphere in fashion stores: do you need to change?
Andrew G. ParsonsThe aims of this paper are to establish: a typical women's apparel store environment as a realistic base for measuring the effects of changes; effective environmental stimuli…
An assessment of fit and sizing of men's business clothing
Diana Sindicich, Catherine BlackThis paper seeks to investigate issues with the fit and sizing of commercially available men's business clothing in the USA.
Challenging market conventions: Supermarket diversification and consumer resistance in children's apparel purchases
Ronan de Kervenoael, Catherine Canning, Mark Palmer, Alan HallsworthIn the UK, while fashion apparel purchasing is available to the majority of consumers, the main supermarkets seem – rather against the odds and market conventions – to have…
The influence of real women in advertising on mass market fashion brand perception
Ulf AagerupThe purpose of this paper is to investigate how the weight of ideal users affects the perception of mass market fashion brands.
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ISSN:
1361-2026Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Steven Hayes