Corporate Communications: An International Journal: Volume 8 Issue 4

Integrating communications: is the ideal achievable?

Lisa Massie, Christina L. Anderson

Much of the communication strategy literature propounds the ideal of integrated communications. To support the achievement of an organisation’s aims and goals and to prevent a…

Corporate hospitality: executive indulgence or vital corporate communications weapon?

Roger Bennett

Heads of marketing in 189 UK companies known to engage in corporate hospitality (CH) completed questionnaires regarding their attitudes and approaches towards the practice. A…

Enabling symbolism for communicating performance: strategic analyses of corporate value‐added productivity

Foo Check Teck

A review is made of corporate practices in reporting performance so as to extract elements for constructing a productivity calculus for reflecting corporate performance. A…

Conceptualizing health campaign strategies through the level of involvement

Yungwook Kim

As moderators of the health campaign process, involvement is divided into enduring and situational involvement. Based on the review of interdisciplinary literatures, a new health…

Change management: the role of internal communication and employee development

Tony Proctor, Ioanna Doukakis

Introducing change into an organisation usually raises resistance from those who have the most to lose because of the introduction of the envisaged change. This article looks at…

Public Relations Democracy: Public Relations, Politics and the Mass Media in Britain

Kevin Moloney