Table of contents
Communication and innovation: the case of hi‐fi systems
Jim BlytheLooks at the relationship of communications and innovation in the case of hi‐fi systems. States that the manufacturers’ problem is to ensure that an appropriate perception of the…
A profile of PR directors in British companies
Richard R. DolphinExamines the role of public relations (PR) officers in British companies and the use of corporate communications. States that the PR role covers a wide area and varies from…
Violence, values, and the electronic media environment
Lynne Eagle, Anne de Bruin, Sandy BulmerThis article originated as a contribution to informed debate on public policy issues surrounding a review of New Zealand broadcasting policy. The issue, however, has implications…
A comparison of values in infomercials and commercials
Amir Hetsroni, Ilan AsyaThe study compared values represented in infomercials with values represented in conventional commercials. A total of 318 infomercials and 861 commercials broadcast in Israel in…
Internal communication during change management
Philip J. Kitchen, Finbarr DalyGlobalisation, “glocalisation”, deregulation, privatisation, mergers, acquisitions and a movement of labour toward less expensive economic locations, coupled with revolutionary…
Issues Negotiation™ – investing in stakeholders
Tom Watson, Steve Osborne‐Brown, Mary LonghurstConsumers are increasingly demanding and less tolerant of organisations that fail to live up to their expectations. Organisations are expected to change their approach to…
The role of employee development in customer relations: the case of UK retail banks
Ioanna Papasolomou‐DoukakisExplores the relevance (practice) of strategic HR (employee development) to the financial service arena and the extent to which it may be possible to use it as a means of…
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ISSN:
1356-3289Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Martina Topic