Asia Pacific Journal of Marketing and Logistics: Volume 36 Issue 8

The effects of different billboard advertisement language on TV sports audiences’ recognition, recall and search intention of the sponsor signage

Ziyuan Xu, Yuanyuan Cao, Hirotaka Matsuoka

The impact of various factors on how TV sports audiences perceive sport event sponsors’ billboards around sports facilities has been the subject of extensive research. Despite…

The influence of uncertainty on indulgent consumption: a chain mediation model of curiosity and positive emotion

Yi Zhang, Tianqi Zhang, Hang Zhou, Jian Qin

People usually try to avoid uncertainty. Recently, however, uncertainty has become an emerging marketing tool in the hedonic product industry. In the case of blind box…

Do family factors affect the usage intention of smart homes? A PLS-SEM empirical study from China

Ting Cui, Shenlong Tang, Siti Hasnah Hassan

Despite the enormous benefits, smart homes (SHs) are still not widely adopted by residents in China. Furthermore, research on the intention to use SHs has overlooked the role of…

How to promote consumers’ imaginative use in online shopping platforms: the matching effect of character cues and product types

Run Zhou, Xuebing Dong

The symbolic presentation of products through images in online environments allows consumers to use or experience products only through imagination. Existing literature has…

Leave or stay? Factors influencing consumers’ purchase intention during the transformation of a content anchor to a live stream anchor

Cong Cao, Chengxiang Chu, Xinyi Ding, Yangyan Shi

As live streaming becomes a widely used online sales mode, previously content-centred anchors are attempting to switch to e-commerce live streaming. The purpose of this research…

Exploring users’ adoption intention of virtual try-on apps: how users’ individual characteristics affect post-use feelings

Wen Hua, Yidong Liu, Zongdeng Zhang, Meng Li, Xiaofan Yu

To gain a deeper understanding of the determinants impacting the intention of Chinese young consumers to utilize virtual try-on apps (VTOs), this study adopts a modified version…

Supplier selection for carbon emission reduction collaboration in green supply chain using an improved multi-criteria decision-making method

Qing Wang, Xiaoli Zhang, Jiafu Su, Na Zhang

Platform-based enterprises, as micro-entities in the platform economy, have the potential to effectively promote the low-carbon development of both supply and demand sides in the…

The effect of opinion leadership and spirituality on recycling intention: insights from attractive, expert and religious influencers

Gunaro Setiawan, Denni Arli

The present study investigates the impact of opinion leadership and spirituality from three types of social media influencers (SMIs) on individuals’ intentions to conduct…

Channel selection strategy: based on buy online and pick up in-store cooperation

Hao Li, Changhui Cao

This paper investigates the buy online and pick up in-store cooperation (BOPSC) of online and offline retailers. Specifically, this study solves the following questions: (1) What…

The impact of subjective consumer knowledge on consumer behavioral loyalty through psychological involvement and perceived service quality: sports clubs

Jianping Hu, Xinjiang Ye, Shengyu Gu

The study advances an enhanced model encompassing psychological involvement, denoted as the psychological continuum model (PCM) and perceived customer service quality as…

Mobile banking app experience of generation Y and Z consumers

Neeru Sharma, Meena Sharma, Tejinderpal Singh

The study investigates whether the customer experience, satisfaction and continuance intention interrelationships in mobile banking services vary across Generation (Gen) Y and Gen…

Dual effects of time length as experiential marketing elements in We-media videos

Shiqi Li

This study aims to uncover the underlying mechanism between the time length of We-media videos and customer satisfaction (CS)/participation (CP) based on experiential marketing…

Retraction notice: Quick-commerce: green initiatives on customer brand engagement