Asia Pacific Journal of Marketing and Logistics: Volume 36 Issue 7

How does sports e-commerce influence consumer behavior through short video live broadcast platforms? Attachment theory perspective

Shoukai Jiao, Xianliang Wang, Chao Ma, Yiran Deng

Based on the “S-O-R” and attachment theories, this paper constructs a research model of the platform attribute factors of sports short video live e-commerce on consumers'…

Understanding the Chinese online fresh agricultural market through the extended technology acceptance model: the moderating role of food safety trust

Jingjing Xing, Jun Zhang, Xue Wang

This study investigates how food safety trust works as a critical moderator in the Chinese online fresh agricultural market based on an extended technology acceptance model.

Placebo effect in food marketing: young consumers' perception of food healthiness and tastiness in reduced-sugar labeling

Li Huang, Xi Song, Matthew Tingchi Liu, Wen-yu Chang, Guicheng James Shi

The purpose of this study is to provide a nuanced understanding of the marketing placebo effect (MPE) of products with reduced sugar labeling and how it forms certain perceptual…

The influence of country-of-origin on consumers' purchase intention: a study of the Chinese smartphone market

Francisco Javier Blanco-Encomienda, Shuo Chen, David Molina-Muñoz

Due to the intense rivalry in the smartphone market, manufacturers of mobile phones are becoming increasingly interested in knowing the factors that influence consumers' purchase…

Exploring new dimensions in OTT consumption: an empirical study on perceived risks, descriptive norms and goal-directed behaviour

Garima Sahu, Gurinder Singh, Gurmeet Singh, Loveleen Gaur

With over-the-top (OTT) streaming services rapidly transforming the media industry and saturating the market, the authors' study seeks to enrich the goal-directed behaviour model…

How employee mindfulness influences the retention intention of technology employees: multiple mediation effects of affective commitment and organizational identification

Jianxi Liu, Yu Gan, YiJun Chen

This study delves into the impact of mindfulness on the retention intention of technology employees, with a particular focus on the mediating variables of affective commitment…

An implementation of climate-related financial policies to promote a nation’s participation in global value chains: evidence from an international database

Lê Thanh Hà

This study aims to investigate two issues: (1) a nexus between climate-related financial policies (CRFP) and global value chains (GVC) and (2) the government’s policies to help…

Understanding the intricacies of risky indebtedness, impulse buying and perceived risk in buy-now-pay-later adoption

Syam Kumar, Jogendra Kumar Nayak

This study aims to establish that the relationship between the risky indebtedness behavior (RIB) of consumers and their attitude toward adopting buy-now-pay-later (BNPL) is not…

Exploring the drivers of AI-seeking intention among AI community canteen customers

Hung-Che Wu, Sharleen X. Chen, Haonan Xu

The purpose of the present research is to address the issue by conceptualizing artificial intelligence (AI) experience quality and its dimensions, and furthermore, to empirically…

Dynamic, technological and marketing capabilities in MSMEs’ recovery from COVID-19 – the moderating role of organizational learning

Girish Prayag, Mesbahuddin Chowdhury, Lucie K. Ozanne

Using dynamic capabilities (DCs) theory, the authors assess whether micro, small and medium-sized enterprises (MSMEs) can leverage DCs to improve operational capabilities (OCs…

A streamlined survey instrument to moderate university students' grades for group projects

Stephen Dix

The aim of this paper is to generate a streamlined, transparent and effective instrument to fairly measure the contribution made by each student to a group project within a higher…

Understanding user resistance of smart factory adoption: a focus on small and medium-sized enterprises

Junsung Park, Joon Woo Yoo, Heejun Park

The purpose of this paper is to examine the resistance behavior of smart factories in small and medium-sized enterprises (SMEs). Drawing upon dual factor perspective, this study…