Table of contents
Lifestyle segmentation of older Koreans: a longitudinal comparison of segments and life satisfaction
Kwon Jung, Jihye JungAging is a global phenomenon for many countries, and South Korea has become the fastest aging country in the world. The purpose of this study is to identify and validate a…
Aging consumers and their brands: the customer journey perspective
Chao-Chin HuangWith the increasing numbers of the elderly people, the aging segment represents a potential huge market. While this trend is obvious, still little literature focuses on this…
Using the life course paradigm to study financial well-being in late life
Pattharanitcha Prakitsuwan, George P. Moschis, Randall ShannonThis study aims to show how the increasingly popular life course paradigm (LCP) can be employed as an alternative to the successful aging perspective (SAP) as an overarching…
Consumer brand engagement in the US–China trade war
Yi Hsuan Lee, Chiou-Fong Wei, Bruce C. Y. Lee, Ya-Yun Cheng, Yao ChenThis study examines whether consumer brand engagement (CBE) can mitigate the negative effects of economic animosity (EA) on purchase intention (PI) and strengthen the positive…
The effect of consumers' religiosity on consumer ethics: the mediating role of ethical ideology
Denni Arli, Fandy TjiptonoReligious doctrines generally encourage people to behave ethically. However, in daily life, individuals notice inconsistencies between religious beliefs and behavior, leading them…
Augmented reality (AR) app use in the beauty product industry and consumer purchase intention
Yining Wang, Eunju Ko, Huanzhang WangDue to the lack of relevant literatures on the application of mobile augmented reality (AR) service in beauty industry, the purpose of this study is to explore the impact of the…
Interdependent relation between earned media and TV ratings
Giwoong Bae, Hye-Jin KimSocial media (e.g., e-WOM) and traditional media (e.g., media coverage) serve different roles in a firm's marketing activities and also interact with each other, which in turn…
What are the mechanisms through which inter-organizational relationships contribute to supply chain resilience?
Sajad Fayezi, Hadi GhaderiOur study advances theory in supply chain resilience (SCRes) by identifying and describing the mechanisms through which interorganizational relationships (IORs) contribute to…
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands: the mediating role of cognitive flexibility
Kaushalya Nallaperuma, Felix Septianto, Argho BandyopadhyayThe concepts of luxury and pro-environment may be viewed as being in contradiction with each other. Consequently, it is unclear how to promote pro-environmental luxury brands. The…
Dissatisfaction toward O2O websites: expectation disconfirmation and justice perspective
Tong Che, Meng Ji, Xiabing Zheng, Bo FengThe online-to-offline (O2O) business is developing rapidly and is highly popular in many countries. Nevertheless, O2O suffers from a large number of customer complaints that…
Does effects of brand origin misperception jeopardize brand equity?
Ting-Hsiang Tseng, Nga Cheng Chan, Matthew Tingchi Liu, Chieh-Yu LinThe purpose of this study is to examine the effects of brand origin (BO) misperception (hereafter BOM) or non-identification on brand equity. Besides, the current study…
ISSN:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau