Table of contents
Strengths, innovation, and opportunities in a burgeoning industry: an exploratory study
Abel Duarte Alonso, Nikolaos Sakellarios, Nevil Alexander, Seamus O’BrienThe purpose of this paper is to examine key areas related to the craft brewing industry from the perspective of operators of micro and small craft breweries, and propose a…
Exploration of Indian rural markets and marketing
Rashmi Ranjan Parida, Sangeeta SahneyThe purpose of this paper is to draw qualitative insights about Indian rural markets and marketing. First, the key aspirations of the rural customers are listed; then the paper…
What differentiates successful strategic marketing among manufacturers in an emerging vs developed market?
Roger Brooksbank, Zahed Subhan, Steven MillerEmerging markets present strategists with a unique set of challenges that result from a business environment that is quite different from that which characterises developed…
Predicting consumers’ intention to purchase sporting goods online: An application of the model of goal-directed behavior
Weisheng Chiu, Taejung Kim, Doyeon WonThe purpose of this paper is to apply the model of goal-directed behavior (MGB) as a research framework to investigate consumers’ behavioral intention to purchase sporting goods…
Exploring online and offline shopping motivational values in Malaysia
Rachel Mei Ming Wong, Shiet Ching Wong, Guek Nee KeThe purpose of this paper is to combine the elaboration likelihood model and hedonic/utilitarian values into a coherent model of shopping motivational values for online and…
Impact of web banner advertising frequency on attitude
Rahim Hussain, Ahmed Shahriar Ferdous, Gillian Sullivan MortThe purpose of this paper is to examine whether advertising type (static or dynamic) and appeal (emotional or rational) moderate the relationship between web banner advertising…
Post-purchase shipping and customer service experiences in online shopping and their impact on customer satisfaction: An empirical study with comparison
Yingxia Cao, Haya Ajjan, Paul HongThe purpose of this paper is to understand the role of post-purchase logistic services on customer satisfaction and future purchase decision, to reveal any differences across…
Social capital, relational learning, and performance of suppliers
Badri Munir Sukoco, Hardi Hardi, Alfiyatul QomariyahThe relationship between buyers and suppliers over the years – social practices – facilitate the development of social capital (SC), and it contributes to the relationship…
Examination of customer-centric measures among different types of customers in the context of major Canadian ski resort
Matti J. Haverila, Kai Christian HaverilaCustomer-centric measures such as customer satisfaction and repurchase intent are important indicators of performance. The purpose of this paper is to examine what is the strength…
CSR and consumer behavioral responses: the role of customer-company identification
Mobin Fatma, Imran Khan, Zillur RahmanThe purpose of this paper is to examine the influence of perceived CSR and its influence on customer satisfaction and loyalty in the hotel industry.
Regular medical checkup behaviour: preventing is better than curing
Amalia E. Maulana, Hadist Genta PradanaThe purpose of this paper is to investigate the factors that drive or impede the intention of Indonesian consumers to perform regular medical checkup (MCU).
Understanding consumers’ purchase intention towards counterfeit luxury goods: An integrated model of neutralisation techniques and perceived risk theory
Kian Yeik KoayCounterfeiting is a large business involving the manufacturing or distribution of imitation goods. The purpose of this paper is to develop an integrated research model that…
Transformational branding for B2B business: protective packaging company
Kong Cheen Lau, Luke LimThe concept of brand transformation concerns a brand strategy that advocates radical changes. It involves a collective set of actions and activities that are coherently steered to…
ISSN:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau