Table of contents
Social stratification, materialism, post-materialism and consumption values: An empirical study of a Chinese sample
Ying WangThe increased income and modernity have greatly impacted Chinese consumers’ attitudes and purchasing behavior, making them more sophisticated than ever before. The purpose of this…
Consumer control, dependency and satisfaction with online service
Shiu Fai Chan, Bradley R. Barnes, Kyoko FukukawaThe purpose of this paper is to develop and test a new conceptual model in an online service context. The model focuses on an important, yet often neglected customer-oriented…
A fresh look at the role of switching cost in influencing customer loyalty: Empirical investigation using structural equation modelling analysis
Jiwat Ram, Ming-Lu WuThe purpose of this paper is to investigate the possible mediating role of switching cost (SC) in influencing customer loyalty (CL).
Managing shopping experience through mall attractiveness dimensions: An experience of Indian metro cities
Anushree Tandon, Ashish Gupta, Vibhuti TripathiThe purpose of this paper is to understand the dimensions of mall attractiveness for Indian shoppers from the metro cities of New Delhi, Kolkata, Chennai and Mumbai; and…
Gender differences in Taiwan’s hypermarkets: Investigating shopping times and product categories
Tsung-Sheng Chang, Hsiaoping YehHypermarkets face a very competitive environment, as their rivals also include traditional markets, convenient stores and supermarkets. In addition to offering innovative…
Evaluating the implementation performance of a supplier development program
Srikanta Routroy, Sudeep Kumar Pradhan, C.V. Sunil KumarThe purpose of this paper is to quantify, evaluate and compare the implementation performance of a supplier development (SD) program using graph theoretic approach (GTA).
The evolution of fan kingdom: the rising, expansion, and challenges of human brands
Stephen Chi-Tsun Huang, Tsui-Ju HuangThe purpose of this paper is to discuss four main research questions which are as follows: how does a consumer turn into a devoted fan? How does a devoted fan react to the…
The impact of country-of-origin image on brand loyalty: evidence from Iran
Fariba Esmaeilpour, Mohammad Ali AbdolvandThe purpose of this paper is to examine the effects of country-of-origin (COO) image on brand attitude and brand loyalty of Generation Y’s consumers toward two categories of…
The impact of cultural authenticity on brand uniqueness and willingness to try: The case of Chinese brands and US consumers
Sarah Song Southworth, Jung Ha-BrookshireIn response to today’s marketplace in which many Asian brands are trying to expand their businesses into Western nations, this study investigated the strategic use of cultural…
Brand management in a situation of an economic crisis: Methods of strengthening the brand value in the scope of emerging markets
Rafał Drewniak, Robert KaraszewskiThe purpose of this paper is to present modern marketing tools used by today’s businesses to maintain or strengthen the value of their brands in the conditions of deteriorating…
ISSN:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau