Table of contents
The effect of message appeals countering unrealistic optimism on purchase intentions: A cross‐national study
Chanthika Pornpitakpan, Robert T. GreenThis study seeks to examine which types of message appeals are more effective in reducing unrealistic optimism (a tendency for people to believe that they are less susceptible…
Hedonic shopping motivations, supermarket attributes, and shopper loyalty in transitional markets: Evidence from Vietnam
Trang T.M. Nguyen, Tho D. Nguyen, Nigel J. BarrettThis study aims to explore the impact of hedonic shopping motivations (HSM) and supermarket attributes (SMA) on shopper loyalty (SLO).
Supply chain coordination issues: an SAP‐LAP framework
Arshinder, Arun Kanda, S.G. DeshmukhSupply chain coordination is concerned with managing dependencies between various supply chain members and the joint efforts of all supply chain members to achieve mutually…
Ethnically targeted advertising: views of those not targeted
Ernest Cyril de RunThis paper sets out to extend current knowledge on advertising effects on those not targeted by noting unintended consequences on attitudinal, emotional, and behavioral reactions.
Moderating effects of parent control on international joint ventures’ strategic objectives and performance
Jeryl Whitelock, Hui YangThe aim of this study is, first, to explore the moderating effects of parent control on the strategic objectives of foreign firms entering international joint ventures (IJVs) and…
An in‐depth examination of China's advertising regulation system
Zhihong GaoThis paper seeks to propose a framework for systematically investigating international advertising regulation; to provide an in‐depth understanding of the Chinese advertising…
ISSN:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau