Table of contents
Mature franchise systems use multiple unit franchising to leverage learning economies and sustain systemwide growth
Scott Weaven, Lorelle FrazerThis paper aims to extend current understanding of organisational choice theory through examining to what extent firm‐level factors influence the growth of franchisee‐owned…
The internet and export marketing performance: The empirical link in export market ventures
Vinh Nhat Lu, Craig C. JulianThis study seeks to examine the empirical link in export market ventures of the relationship between the internet (when it is used for communication, networking, market research…
International marketing standardisation strategies analysis: A cross‐national investigation
Henry F.L. ChungThis study is designed to explore international marketing standardisation (IMS) by investigating the choice of IMS for industrial product (ID) and non‐industrial product (non‐ID…
Logistics service providers in China: Current status and future prospects
Junjie Hong, Anthony T.H. Chin, Binglian LiuThe article attempts to study the current status and future prospects of logistics providers in the whole country as well as a comparatively developed Chinese city (Tianjin);…
A descriptive study of the marketing practices of Chinese private entrepreneurs
Wilfried R. Vanhonacker, David Zweig, Siu Fung ChungThis study is designed to describe the marketing practices of private entrepreneurs in mainland China.
ISSN:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau