Table of contents
Market entry methods for western firms in China
Jonathan Wilson, Ross BrennanThe UK continues to be one of Europe’s leading investors in China. Many companies have chosen the international joint venture (IJV) option as their market entry method. However…
6801
Channel support activities and perceived goal orientation: an exploration in the Indian market
Audhesh K. PaswanThis study empirically explores one of the important channel issues – the relationship between various channel support given to channel partners and the perceived (by managers…
1065
Inter‐relationships among store images, store satisfaction, and store loyalty among Korea discount retail patrons
Dong‐Mo KooThis study examines how various characteristics of the discount retail environment and the overall attitude towards a discount retail store, considered to be an abstract and…
6568
ISSN:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau