Table of contents
Inner‐age satisfaction in Africa and Asia: a cross‐cultural exploration
Benny Barak, Anil Mathur, Yong Zhang, Keun Lee, Emmanuel EronduField survey studies undertaken in Nigeria, Korea, China and India explored the way inner‐age satisfaction is experienced in those culturally diverse societies. Chronologically 20…
An inference of gift‐giving within Asian business culture
Clare D’SouzaThis paper attempts to provide an understanding of gift‐giving for a more systematic assessment of relationship building to succeed in an Asian realm. This study proposes to…
The effect of cultural allegiance and values on the perception of spokespersons denying commercial rumours
Thomas Kobinah, Dick Mizerski, Katherine MizerskiCommercial rumour can have a very negative impact on companies and products. As soon as a negative rumour begins to spread, sales often fall drastically. The major battle is not…
Perceived impact of thin female models in advertising: a cross‐cultural examination of third person perception and its impact on behaviors
Fang Wan, Ronald J. Faber, Anthony FungThis study seeks to determine if body image disturbance and eating disorders that have plagued Western women are now becoming more common in Asia as well. Additionally, it…
Cross‐cultural influences on brand identity impressions: KFC in China and the United States
Terrence H. Witkowski, Yulong Ma, Dan ZhengThis research measured and compared the brand identity of Kentucky Fried Chicken (KFC) in China and the United States. Brand identity was defined as the customer impressions of…
Greek and Chinese classical rhetoric: the root of cultural differences in business and marekting communication
Zhu Yunxia, Herbert W. HildebrandtThis paper aims to compare the Greek and Chinese rhetorical traditions and explore their influences on today’s business and marketing communication across relevant cultures. In…
A Pacific Rim debut: shoppers in China and Chile
Fuan Li, J.A.F. Nicholls, Nan Zhou, Tomislav Mandokovic, Guijun ZhuangThis paper compares the shopping behavior of Chilean consumers with those in China. Both Chinese and Chilean mall visits are driven, first and foremost, by purchase; however…
ISSN:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau