Journal of Marketing Practice: Applied Marketing Science: Volume 4 Issue 4
Subject:
Table of contents
Case study: evidence of a strategic marketing paradigm in a growing SME
Roy McLartyAsserts that SMEs are increasingly viewed as the major source of jobs within the UK, but that there is considerable evidence that many fail to grow. Focuses on the development of…
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Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/02634509710184893. When citing the…
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