Table of contents
The presentation of interpretivist research
Iain BlackThe purpose of this paper is to offer a debate addressing the following issue: how can words fully express the meaning inherent in our observations, personal interviews and…
Exploring the experiential intensity of online shopping environments
Catherine Demangeot, Amanda J. BroderickThe purpose of this paper is to address the gap in the literature on experiential elements of online shopping environments.
Exploring children's perceptions of material possessions: a drawing study
Kara ChanThe purpose of the paper is to explore children's perceptions of material possessions in Hong Kong using drawing and open‐ended questions.
Using grounded theory to model visitor experiences at heritage sites: Methodological and practical issues
Jaruwan Daengbuppha, Nigel Hemmington, Keith WilkesThe purpose of this paper is to present grounded theory as an alternative approach for conceptualizing and modelling the consumer experience. The basic theoretical tenets of the…
Using a multi‐method qualitative approach to examine collaborative relationships
Nitha Palakshappa, Mary Ellen GordonThe purpose of this paper is to describe a multi‐method approach for examining collaborative relationships.
Factors motivating people toward pirated software
Eric Kin‐wai LauThe costs of software piracy are enormous. According to Business Software Alliance, it was estimated that the software industry lost $34 billion globally due to software piracy in…
ISSN:
1352-2752Online date, start – end:
1998Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Fiona Spotswood