Qualitative Market Research: Volume 18 Issue 3
Strapline:
An International JournalTable of contents
Evaluating young adult voter decision-making involvement within a compulsory political system
Tiffany Winchester, John Hall, Wayne BinneyThis study aims to specifically focus on the lower-involvement young adult voters within the Australian compulsory voting context. It explores voters’ political decision-making by…
Sport for development and peace snakes and ladders
Andrew Joseph Webb, André RichelieuThe purpose of this paper is to better understand the factors that may improve or hinder the impact of sport for development and peace projects. Sport for development and/or peace…
Luxury fashion brands: Factors influencing young female consumers’ luxury fashion purchasing in Taiwan
Meng-Shan Sharon Wu, Isabella Chaney, Cheng-Hao Steve Chen, Bang Nguyen, T.C. MelewarThis paper offers insights into the consumption motives and purchasing behaviour of that market segment in Taiwan against the background of increasing consumption of luxury…
Knowledge sharing in online brand communities
Sarah Sloan, Kelli Bodey, Richard Gyrd-JonesThe purpose of this paper was to explore the role knowledge sharing plays in both firm-sponsored (FS) and user-generated (UG) Online Brand Communities (OBCs) on Facebook. Branding…
Visualization and purchase: An analysis of the Italian olive oil grocery shelves through an in-situ visual marketing approach
Andrea Marchini, Francesco Diotallevi, Chiara Paffarini, Antonio Stasi, Antonio Baselice– The purpose of this study is to present an attempt to evaluate Italian olive oil brand competition thought the analysis of consumers’ visual perspective.
The use of the repertory grid technique in online trust research
Antonina BaumanThis paper aims to explore online consumers’ perceptions of a trustworthy Web site. Specifically, it analyzes which Web site elements and features online buyers identify as online…
![Cover of Qualitative Market Research](/insight/proxy/containerImg?link=/resource/publication/issue/566f1e5d04119b415468a6ea385dbf75/urn:emeraldgroup.com:asset:id:binary:qmr.cover.jpg)
ISSN:
1352-2752Online date, start – end:
1998Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Fiona Spotswood