Qualitative Market Research: Volume 13 Issue 1
Strapline:
An International JournalTable of contents - Special Issue: Celebrating excellence in audio‐visual representations in market research
Guest Editors: Marylouise Caldwell, Paul Henry
A study of hoarding behavior and attachment to material possessions
Hélène Cherrier, Tresa PonnorThe purpose of this paper is to investigate consumers' motivation to accumulate obsolete items and their reluctance to dispose of material possessions.
“Behind Closed Doors”: opportunity identification through observational research
Cynthia M. Webster, Richard Seymour, Kate DaellenbachTo thrive in today's competitive marketplace, businesses constantly need to search for opportunities to develop and be tuned into consumers as innovators. With this in mind, the…
Naturalistic group interviewing in China
Giana M. Eckhardt, Anders BengtssonThis paper and accompanying film demonstrate the techniques of using scenarios, breaching expectations, and using naturalistic groups as being especially appropriate for…
Cross‐border shopping: family narratives
Raquel Castaño, María Eugenia Perez, Claudia QuintanillaThe purpose of this paper is to provide a framework on the experience of cross‐border shopping. This experience is constructed on narratives, rituals, and intergenerational…
Whose street is it anyway? Visual ethnography and self‐reflection
Marta RabikowskaThe purpose of this paper is to apply a self‐reflexive interpretive method of writing as a method of analysis of findings from a critical research based on videography documenting…
Constructing audio‐visual representations of consumer archetypes
Marylouise Caldwell, Paul Henry, Ariell AlmanThe purpose of this paper is to explain how audio‐visual archetypal representations likely to engender emotional identification and consumer‐inquisitiveness by marketing…
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ISSN:
1352-2752Online date, start – end:
1998Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Fiona Spotswood