Table of contents
Successfully implementing radical management at Salesforce.com
Stephen DenningThis case aims to describe the practices of Salesforce.com, one of the most successful examples of a company transitioning from traditional management to radical management.
How BMW successfully practices sustainable leadership principles
Gayle C. Avery, Harald BergsteinerThis BMW case aims to show how many of the company's practices that accord with principles espoused in the authors' sustainable leadership model contributed to its recovery after…
Seven basic strategic missteps and how to avoid them
Simon Mezger, Maurice ViolaniThe purpose of this paper is to warn managers of the common missteps that can trip up strategy making and suggest how such pitfalls can be avoided.
Five questions for addressing ethical dilemmas
Gerard L. RossyThis paper aims to offer a framework of five questions for analyzing ethical dilemmas faced by managers and professionals. The framework's main purpose is to help individuals…
The CEO's ethical dilemma in the era of earnings management
Roger MartinThe paper aims to argue that stock‐based compensation for top leaders is a very recent phenomenon that is associated with lower shareholder returns, bubbles and crashes and huge…
2011 Conversational Marketing Summit in New York
Kenneth Alan GrossbergThe author listened to many major corporate players discuss the brave new world of brand conversations and content engagement at the 2011 CM (“Conversational Marketing”) Summit in…
ISSN:
1087-8572Renamed from:
Planning ReviewOnline date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
The AntidoteEditor:
- Mr Robert Randall