Table of contents
An empirical examination of newcomer contribution costs in established OSS communities: a knowledge-based perspective
Mohammad AlMarzouq, Varun Grover, Jason Thatcher, Rich KleinTo remain sustainable, open source software (OSS) projects must attract new members—or newcomers—who make contributions. In this paper, the authors develop a set of hypotheses…
An investigation on the influencing factors of elderly people's intention to use financial AI customer service
Xusen Cheng, Liyang Qiao, Bo Yang, Zikang LiWith the great changes brought by information technology, there is also a challenge for the elderly's acceptance. This study aimed to determine the antecedents of elderly people's…
Understanding the role of information transparency in improving patient experience under different uncertainties: a quasi-natural experiment
Qing Ye, Hong WuWaiting time, as an important predictor of queue abandonment and patient satisfaction, is important for resource utilization and patient experience management. Medical…
The impact of streamer emotions on viewer gifting behavior: evidence from entertainment live streaming
Dinghao Xi, Wei Xu, Liumin Tang, Bingning HanThe boom in live streaming has intensified competition among streamers for viewers' gifts, which makes it meaningful to study the factors that affect the viewers’ gifting…
Examining user-generated content, service failure recovery and customer–brand relationships: an exploration through commitment-trust theory
Wilson Ozuem, Michelle Willis, Kerry Howell, Silvia Ranfagni, Serena RovaiUser-generated content (UGC) and service failure have attracted considerable marketing inquiry over the last two decades. Previous studies primarily focused on the outcome of…
Wear in or wear out: how consumers respond to repetitive influencer marketing
Ruibin Geng, Xi Chen, Shichao WangEndorsement marketing has been widely used to generate consumer attention, interest and purchase decisions among targeted audiences. Internet celebrities who become famous on the…
Parasocial relationships with micro-influencers: do sponsorship disclosure and electronic word-of-mouth disrupt?
Jie Sheng, Yi Hui Lee, Hao LanThis study aims to examine whether and how the effect of intimate relationships with micro-influencers on customer behaviour is interrupted by external cues such as sponsorship…
Effects of member similarity on group norm conformity, group identity and social participation in the context of social networking sites
Edward Wang, Yu-Ting LiaoFacilitating members' continual participation in a community is crucial for ensuring the community's long-term survival. However, knowledge regarding whether member similarity is…
The role of vicarious learning strategies in shaping consumers' uncertainty: the case of live-streaming shopping
Jinqi Men, Xiabing Zheng, Robert M. DavisonThis article seeks to understand how live-streaming technology (i.e. interactivity and effective use of live-streaming shopping’s information presentation tool) impacts consumers’…
Small businesses and e-government participation: the role of personalisation preference and intermediaries
Maryanne Scutella, Carolin Plewa, Carmen ReaicheAdvances in technology have given rise to an increased demand by small businesses for personalised e-government services. Given the importance of small businesses to the…
Enterprise social media usage and social cyberloafing: an empirical investigation using the JD-R model
Liang Ma, Xin Zhang, Peng YuOne of the most important challenges confronting enterprise managers is that of controlling employees' social cyberloafing. The use of enterprise social media entails…
Tap here to power up! Mobile augmented reality for consumer empowerment
Eugene Cheng-Xi Aw, Garry Wei-Han Tan, Keng-Boon Ooi, Nick HajliThe present study aims to propose a framework elucidating the attributes of mobile augmented reality (AR) shopping apps (i.e., spatial presence, perceived personalization and…
More than two decades of research on IoT in agriculture: a systematic literature review
Cevdet Bulut, Philip Fei WuAgriculture is one sector where the Internet of things (IoT) is expected to make a major impact. Yet, its adoption in the sector falls behind expectations. The purpose of this…
IT investment and corporate collaborative innovation: the moderating role of the top management team's educational background and absorptive capacity
Wenqing Wu, Pianpian Zhang, Sang-Bing TsaiPrevious studies have shown that the application of information technology (IT) can help break through the innovation boundaries of firms and has undoubtedly become a key enabler…
The coping strategies in fitness apps: a three-stage analysis with findings from SEM and FsQCA
XiaoYu Xu, Syed Muhammad Usman Tayyab, Qingdan Jia, Kuang WuCombining the coping theory and social support theory, this study aims to reveal users' coping strategies for mobile fitness app (MFA) engagement and fitness intentions with a…
Disentangling the relationship between omnichannel integration and customer trust: a response surface analysis
Yang Li, Jie Fang, Shuai Yuan, Zhao CaiThis study aims to examine whether customer trust is influenced by the congruence and incongruence between customers' perceptions of two types of omnichannel integration—perceived…
Short video marketing: what, when and how short-branded videos facilitate consumer engagement
Xuebing Dong, Hong Liu, Nannan Xi, Junyun Liao, Zhi YangThis study explores whether and how four main factors of short-branded video content (content matching, information relevance, storytelling and emotionality) facilitate consumer…
Fighting fire with fire: the use of an auxiliary platform to address the inherent weaknesses of a platform-based business
Cheuk Hang Au, Barney Tan, Chunmian GeThe success of sharing economy (SE) platforms has made it attractive for many firms to adopt this business model. However, the inherent weaknesses of these platforms, such as…
ISSN:
1066-2243Online date, start – end:
1991Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Christy Cheung