Table of contents
National expansion of British regional brands: parallels with internationalisation
Chris Lewis, Sara StubbsWhile international and even national brand owners may be more concerned with tailoring their brands for local markets, local and regional brand owners are still keen to expand to…
An international study of unisex and “same‐name” fragrance brands
Scott Markham, Joe CangelosiExamines the perceptions and preferences of fragrances by females. The sample was taken from nine cities across three continents. Of the two major fragrance concepts examined…
An empirical study which compares the organisational structures of companies managing the World’s Top 100 brands with those managing Outsider brands
Philippa HankinsonContains the results of a quantitative research study which compared the organisational structures of the World’s Top 100 brand companies with those of less successful companies…
Innovativeness and newness in high‐tech consumer durables
Jim BlytheThis study concerns consumer responses to new product offerings in the category of high‐tech audio equipment. For the purposes of the study, consumers were categorised as…
The impact of alternative promotion strategies on the spirits category: evidence from the UK
Andrew Fearne, Adam Donaldson, Phil NormintonThere has been a general increase in the use of promotions within UK multiple grocers over recent years, during which the spirits category has grown in both volume and monetary…
EC steel prices and imports: impact of imports from Eastern Europe
P.K. RichardsonAs might be expected, steel product prices fell during the recession of the early 1990s. Between 1990 and 1992, steel prices fell by about a third. As the economies of the EC…
ISSN:
1061-0421Online date, start – end:
1992Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Pricing Strategy and PracticeEditor:
- Dr Cleopatra Veloutsou