International Journal of Commerce and Management: Volume 18 Issue 2
Table of contents
Export behavior in MNC suppliers networks: the Spanish automotive industry case
José María Cubillo‐PinillaThe purpose of this paper is to analyze the transference of managerial skills from the multinational corporation (MNC) to local companies related to the exporting process. In…
Construction of on‐line consumer behavior models: a comparative study of industries in Taiwan
Wen‐Bao LinThe purpose of this paper is to construct a model for factors that affect on‐line consumer behavior intentions and post‐purchasing behavior by: integrating the decomposed theory…
Trust: an intercultural comparison of consumer perceptions
James H. Davis, Monle Lee, Jack RuheThe purpose of this paper is to examine trust and posit that consumers perceive the trustworthiness of companies from a particular country differently.
Country image effect on Taiwanese consumers' willingness to buy from neighboring countries
Tien‐Shang Lee, Feng‐Fu ChenThe purpose of this paper is to develop an integrated model of Taiwanese consumers' willingness to buy from China, Japan, South Korea, and Taiwan.
Application of Taguchi design to retail service
Nusser Raajpoot, Rubina Javed, Khoon KohThe purpose of this paper is to introduce the concept of robust design in retail service literature.