Business Analyst Journal: Volume 44 Issue 2 , Open Access

Key innovation abilities on capability and the performance of women entrepreneurs: the role of entrepreneurial education and proactive personality

Eugine Tafadzwa Maziriri, Brighton Nyagadza, Tinashe Chuchu

The purpose of the study was to ascertain the influence of innovation conviction, innovation mindset and innovation creed on the performance of women entrepreneurs in South…

The nexus between social media advertising and customers’ purchase intention with the mediating role of customers’ brand consciousness: evidence from three South Asian countries

Md Sajjad Hosain, Abdullah Mohammad Ahshanul Mamun

This empirical paper is an endeavor to explore the relationship between social media advertising (SMA) and customers' purchase intention (CPI) in three South Asian countries. SMA…

Does investor's sentiment affect industries' return? – A case of selected Indian industries

Amit Rohilla, Neeta Tripathi, Varun Bhandari

In a first of its kind, this paper tries to explore the long-run relationship between investors' sentiment and selected industries' returns over the period January 2010 to…

Unfolding the potential of the ARIMA model in forecasting maize production in Tanzania

Joseph Lwaho, Bahati Ilembo

This paper was set to develop a model for forecasting maize production in Tanzania using the autoregressive integrated moving average (ARIMA) approach. The aim is to forecast…