Table of contents
Demystifying the influence of CSR perception on the purchase intention of Generation Z in fast food industry
Aruna Jha, Madhavi Kapoor, Khushi Kaul, Khushi SrivastavaImportance of corporate social responsibility (CSR) in marketing domain is increasing immensely. The effect of CSR perception on the purchase intention differs on the basis of…
User behaviour on continuance intention to use M-commerce in African context: mediating effect of perceived value
Ambrose Ogbonna Oloveze, Raphael Valentine Obodoechi Okonkwo, Chinedu Patrick Nwachukwu, Chinweike Ogbonna, Kelvin ChukwuoyimsThere has been a huge fluctuation in online marketplace that suggests inconsistencies of m-commerce usage. The study investigates user behaviour to continued patronage of…
Trending technology hashtags in the field of accounting: a bibliometric analysis
Mohammed Muneerali ThottoliThis research aims to intuit the trending technology hashtags (artificial intelligence (AI), blockchain, big data, cloud, enterprise resource planning (ERP), information and…
Leadership and power dynamics in crisis management: a brain-drain effect – the Trump and US experience
Olusegun Emmanuel Akinwale, Uche C. OnokalaCrises are moments when citizens are beckoning on the political leaders for necessary action. As a president, one is expected to change the narratives during the pandemic that…
Organization leadership and culture during crisis: lessons and applications learned from COVID-19 pandemic
Meenu Singla, Robin KaushalCOVID-19 pandemic is a global health emergency which posed new challenges to the organizations to adjust their ways of working by redefining approach to work culture. The…
ISSN:
0972-8031e-ISSN:
0974-1852Online date, start – end:
2022Journal’s owner:
Lal Bahadur Shastri Institute of ManagementOpen Access:
open accessEditor:
- Dr Gaurav Joshi