International Journal of Wine Marketing: Volume 8 Issue 2
Table of contents
The UK Market for Portuguese Table Wines: A Structural Analysis
Paulo Ramos, Keith E. ThompsonWine is important to the Portuguese economy, and the United Kingdom is one of Portugal's oldest and most important wine markets. Yet the Portuguese are rapidly losing their share…
Changing Patterns in Wine Consumption: The North‐South Divide
David E. Smith, Hans S. SolgaardConsumer researchers are interested in the degree to which global convergence is occurring along with various consumer behaviour dimensions and to what extent the consumption…
The British Pub Within the Tourism Product
Tim Knowles, Alison DingleThe British pub is part of the face of Britain presented to the world and the theme running through this article is to set British pubs within the context of heritage tourism. The…
Pineau Des Charentes
Jetske van WesteringIn this era of rapid changes consumers have become less brand loyal and are always looking for the new “in” product As the result of these changing preferences chances for new…
Danie de Wet and His Influence on the South African Wine Industry
Peter GarrettThis is the third in a series highlighting the influence an individual can have on the South African Wine Industry. De Wet decided that the Plant Control Board's bureaucracy…