International Journal of Wine Marketing: Volume 12 Issue 2
Table of contents
External Search Effort for Wine
Isabella M. ChaneyThe existence and extent of consumers' external search effort has been deliberated by consumer behaviour theorists for several decades. Research has largely focused on durable…
US Wine Exports to México
Alfonso SánchezIn this article, information needed for potential US wine exporters to Mexico is provided. The opportunities for US wines in the Mexican market are closely examined in addition to…
Identifying Wine Innovators: A Test of the Domain Specific Innovativeness Scale Using Known Groups
Ronald E. GoldsmithThe purpose of the study was to evaluate the Domain Specific Innovativeness scale (DSI) for “known‐groups validity.” Data came from two groups of student volunteers: 48 students…
Elements Influencing Wine Purchasing: A New Zealand View
Art ThomasConsumers make numerous decisions about product purchases and these are influenced by internal and external factors. Manufacturer influence over some external elements can occur…
Wine Tourism: A Tale of Two Conferences
Michael BeverlandWine tourism has gained increased coverage in the last 4–5 years. Recognised as an effective aid to distribution and brand building, both industry and academia have developed…