Asia Pacific International Journal of Marketing: Volume 2 Issue 1
Table of contents
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000611. When citing the…
The Marketing Concept — Necessary, but Sufficient?: An Environmental View
Gregory R. ElliottThe marketing concept, as a cornerstone of contemporary marketing theory, stands as one of its most enduring tenets.
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000613. When citing the…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000614. When citing the…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000615. When citing the…