International Journal of Educational Management: Volume 28 Issue 6

University brand equity: an empirical investigation of its dimensions

Musa Pinar, Paul Trapp, Tulay Girard, Thomas E. Boyt

In today's complex and highly competitive marketplace, universities and colleges, realizing a need to develop sustainable strategies, have turned to branding as a solution…

Antecedents of parent-based school reputation and loyalty: an international application

Masood A. Badri, Jihad Mohaidat

– The purpose of this paper is to validate the direction and strength of the relationships between school reputation, parental satisfaction and parental loyalty.

Leading school change in China: a review of related literature and preliminary investigation

Shaobing Tang, Jiafang Lu, Philip Hallinger

Like other nations in Asia, mainland China has undergone continuous reforms in its economic, political and social institutions over the past two decades. These changes are also…

Factors affecting students’ intentions to study at universities adopting the “student-as-customer” concept

Boonlert Watjatrakul

Competitive pressure and declining incomes in higher education have propelled many universities to increase the number of students admitted as a means of increasing their income…

Challenges facing Islamic Azad University academic leaders in managerial positions

Fatemeh Hamidifar

Over the past three decades, academic leaders at Islamic Azad University (IAU) have been facing different challenges for the success of the institutions. The purpose of this paper…

Challenges in preparing academic staff for research training and supervision : The case of the Philippines

Angelito Calma

Little attention has been given to the preparedness of academic staff for their role as research trainers or supervisors. In addition, limited work has been done on this topic in…

A study on effective principal leadership factors in China

Hechuan Sun, Xiaodong Wang, Sailesh Sharma

The purpose of this paper is to find out what are the effective school principal leadership (ESPL) factors or indicators that Chinese teachers consider or expect. It explains how…

Investigating whether UK business schools need to be more business-like in order to survive in today's dynamic environment

Lucill Curtis, Martin Samy

The purpose of this paper is to clarify whether UK business schools need to change their strategy, to adopt a more business-like approach, without compromising their role as…

Developing strategies for communities of practice

Eric C.K. Cheng, John C.K. Lee

– The purpose of this paper is to explore strategies to develop communities of practice (CoP) to improve teaching in a school context.

Optimizing engagement: brand identification and alumni donation behaviors

Amber L. Stephenson, David B. Yerger

As colleges and universities face the shifts of decreasing government funds, increased operating costs, and waning alumni financial support, institutions are now plunging…

Editorial

Brian Roberts