Table of contents
Customer information sharing and new service development: is there a link?
Theresia Busagara, Neema Mori, Lena Mossberg, Dev Jani, Tommy AnderssonThe purpose of this paper is to establish the link between customer information sharing and new service development.
Data science for business: benefits, challenges and opportunities
Mauricius Munhoz de Medeiros, Norberto Hoppen, Antonio Carlos Gastaud MaçadaThis paper aims to identify the benefits of data science (DS) for organizations, highlighting the challenges and opportunities related to developing this capability.
Information credibility and organizational feedback; a solution to plethora of consumer advocacy, brand avoidance and community usefulness
Muhammad Azeem Abro, Rohaizat Baharun, Ahsan ZubairThis study aims to investigate the impact of consumer advocacy on community usefulness and brand avoidance. Moreover, the study scrutinizes the mediating role and impact of…
Artificial intelligence (AI) in strategic marketing decision-making: a research agenda
Merlin Stone, Eleni Aravopoulou, Yuksel Ekinci, Geraint Evans, Matt Hobbs, Ashraf Labib, Paul Laughlin, Jon Machtynger, Liz MachtyngerThe purpose of this paper is to review literature about the applications of artificial intelligence (AI) in strategic situations and identify the research that is needed in the…
The effect of data strategy on competitive advantage
Mauricius Munhoz de Medeiros, Antonio Carlos Gastaud Maçada, José Carlos da Silva Freitas JuniorIn the age of analytical competition, business models and gaining competitive advantage (CA) are directly related to organizations’ data strategy. Incorporating data strategy…
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ISSN:
0888-045XOnline date, start – end:
1988Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor Susanne Durst