Table of contents
Co-creating customer experiences in service ecosystems: a study in a tourist destination
Diego Monferrer Tirado, Miguel Angel Moliner Tena, Marta EstradaThis study aims to examine the co-creation of customer experiences at different levels in service ecosystems, analyzing the case of a tourist destination.
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Strategising for the circular economy through servitisation
Leanne JohnstoneFrom a firm-centric perspective, this study aims to elaborate on the types of servitisation strategies that can support a firm’s circular ambitions by asking: What is the role of…
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ISSN:
0887-6045Online date, start – end:
1987Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Dr Rebekah Russell-Bennett
- Dr. Mark Rosenbaum