Table of contents
Retrospective: why do customers switch? The dynamics of satisfaction versus loyalty
Banwari MittalThis paper aims to revisit the 1998 paper (“Why do customers switch […]”) published in this journal with the goal of documenting research progress since then and identifying gaps…
The influence of a “green” loyalty program on service encounter satisfaction
Stephanie Q. Liu, Anna S. MattilaPresently, loyalty programs often offer preferential treatment to the firm’s best customers, and recently, service firms started to incorporate corporate social responsibility…
Serving yourself: value self-creation in health care service
Nadia Zainuddin, Leona Tam, Angie McCoskerThis paper aims to investigate the concept of value self-creation and provides a formal definition for this concept. The paper suggests that it sits within an overall continuum of…
What makes services customers say “buy it with a mobile phone”?
Sonia San-Martín, Jana Prodanova, Blanca López CatalánThis study aims to explore the issue of word of mouth (WOM) about mobile shopping, including activities conducted by consumers using a wireless internet connection to make a…
Change is hard: overcoming barriers to service innovation
Denise Linda Parris, Adrien Bouchet, Jon Welty Peachey, Danny ArnoldCreating value through service innovation requires new processes and ways of communicating to multiple stakeholders. Institutions and stakeholders within the service ecosystem…
Outcome versus process value in service delivery
Ngoc Luu, Le Nguyen Hau, Liem Viet Ngo, Tania Bucic, Pham Hung CuongThis study is embedded in social exchange and transaction cost theories. The purpose of this paper is to compare the relative importance of process value and outcome value in…
Attribution of success and failure in intercultural service encounters: the moderating role of personal cultural orientations
Jackie L.M. Tam, Piyush Sharma, Namwoon KimThis paper aims to examine the role that personal cultural orientations play in customer attributions in intercultural service encounters.
The effect of perceived brand leadership on luxury service WOM
Yonghwan Chang, Yong Jae Ko, Walter L. LeiteDespite the remarkable growth of the luxury industry, a phenomenon referred to as luxury fever, as well as the growing interest in word-of-mouth (WOM) marketing in the industry at…
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ISSN:
0887-6045Online date, start – end:
1987Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Dr Rebekah Russell-Bennett
- Dr. Mark Rosenbaum