Table of contents
No pain, no gain: how PACE information attenuates consumption
William J. Montford, John Peloza, Ronald Earl GoldsmithThe current research contributes to the marketing literature by examining, and more importantly, better understanding a presentation format (i.e. PACE) in which caloric…
The easy-money effect: credit card spending and hard-work reminders
King-Yin Wong, Michael LynnThis research paper aims to examine the proposed easy-money effect of credit cards, which stimulates consumers to overspend. This paper shows how such an easy-money effect can be…
Consumer decision-making for functional foods: insights from a qualitative study
Ioanna Anninou, Gordon R. FoxallThis study aims to examine functional foods, a relatively recent development in the food industry, from the perspective of consumer decision-making. It deals specifically with…
Social- versus personal-oriented purchases: impacts of worry versus sadness on young consumers
Bing Shi, Shanshan Li, Xiao Zhang, Dan ZhangThe purpose of this research is to examine the role of worry versus sadness in influencing young consumers’ purchase decisions and to clarify the differences across the…
“Hobson’s choice” servicescape: consumer anxiety and enjoyment
Milos Bujisic, Vanja Bogicevic, Wan Yang, Cihan Cobanoglu, Anil BilgihanA Hobson’s choice is a free choice in which only one option is offered. The aim of this study is to examine dimensions of “Hobson’s choice” servicescape and their effect on…
Construction and validation of customer value co-creation attitude scale
Amjad Shamim, Zulkipli Ghazali, Pia A. AlbinssonThe purpose of this research is to develop a scale for measuring customer value co-creation attitude (CVCCA).
How the content of location-based advertisings influences consumers’ store patronage intention
Dong Hong Zhu, Hui Sun, Ya Ping ChangWith the development of location-based services and mobile phones, local retailing stores have the opportunity to send location-based advertisings (LBAs) to consumers at a right…
Viewer perceptions of television commercials: a conceptual replication
Yunjae Cheong, Federico de Gregorio, Kihan KimThe authors conceptually aim to replicate and update an early stream of research to find the key dimensions used by today’s audiences. They also show that the dimensions are…
Picture-based persuasion in advertising: the impact of attractive pictures on verbal ad’s content
Marine Kergoat, Thierry Meyer, Alain MerotThe present study aims to further examine the persuasive effect of pictures in a print ad according to the recipient’s ability to process the information and to observe to what…
Investigating consumer ethics: a segmentation study
Denni ArliThe plague of unethical practices in global businesses has sparked much research on the role of ethics in today’s business and society. One of the most effective tools to…
Examining the effectiveness of WOM/eWOM communications across age-based cohorts: implications for political marketers
Pramod Iyer, Atefeh Yazdanparast, David StruttonPolitical marketing is unable to reach out or influence voters as it once did. This study aims to identify means for political marketers to effectively reach to voters…
Actual and ideal-self congruence and dual brand passion
Marina Astakhova, Krist R. Swimberghe, Barbara Ross WooldridgeThe aim of this study is to explore the relationships between actual (ASC) and ideal self-congruence (ISC) and harmonious (HBP) and obsessive brand passion (OBP).
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ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel