Journal of Consumer Marketing: Volume 33 Issue 4

Shopping for yourself versus shopping for someone else

Stephanie Gillison, Kristy Reynolds

Shoppers often shop for and purchase products for other individuals during the course of routine shopping experiences. The purpose of this study is to investigate differences in…

Effect of perceived warmth on positive judgment

Jungsil Choi, Young Kyun Chang, Kiljae Lee, Jae D. Chang

This paper aims to explore how color-based visual sensation affects people’s judgment of other people and their environment. The authors focus primarily on uncovering the causal…

The role of brand equity and face saving in Chinese luxury consumption

Noel Yee-Man Siu, Ho Yan Kwan, Celeste Yunru Zeng

This paper aims to investigate the impact of brand equity on Chinese consumers’ affective attitudes toward luxury brands and their behavioral intentions by applying the…

Queueing management and improving customer experience: empirical evidence regarding enjoyable queues

Chih-Chin Liang

The purpose of this study is that service sectors sectors create queues intentionally as a promotional strategy. Potential buyers might become actual customers after witnessing…

Consumer perceptions of online review deceptions: an empirical study in China

Ling Peng, Geng Cui, Mengzhou Zhuang, Chunyu Li

To influence consumer perceptions, firms often manipulate online product reviews on their own websites or third-party forums by anonymously adding positive reviews, deleting…

Sorry seems to be the hardest word: consumer reactions to self-attributions by firms apologizing for a brand crisis

Denghua Yuan, Geng Cui, Lei Lai

When apologizing for a brand crisis, self-attribution by a business inevitably affects consumer attitude and behavior. The purpose of this study is to draw from the…

Antecedents of Chinese adolescents’ purchase intention for local brands: the moderating influence of materialistic values

Bing Shi, Dan Zhang, Hongling Xie, Yinghui Zhou

This study aims to examine factors affecting Chinese adolescents’ purchase intention for local brands; this study focuses on the effects of perceived social status value and…

Harm in price promotions: when coupons elicit reactance

Rebecca K. Trump

This research aims to demonstrate that coupons with short durations for redemption can backfire, lowering consumers’ attitudes toward the company.